After years of trying to created a perfect conceptional brand narrative I realized.
instead of trying to tell a story. I can only tell my story.
This is how I see the world.

Inspired by my peers, art, music and many other things but mainly a constant rebellious energy.
I question everything and challenged everything. ( I think every teacher in my life would attest to that )
In the beginning the main challenge was getting the right resources and skills to execute our ideas, now we are learning how to run a business. After many Ls I'm getting more confident and smarter. Gone are the days where I would try to do everything myself. This year we started building a team and its exciting.
to conclude these things will take time....
I wanted to create this platform on the website to show the journey and be more transparent.